https://shop.theiet.org:443/editors/daniel-ralph-stephen-searbyDaniel Ralph, Stephen Searbyhttps://shop.theiet.org:443/locat-personalisat<p xmlns="http://ns.editeur.org/onix/3.0/reference">The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.</p>Tue, 12 Jun 2018 01:26:13 GMThttps://shop.theiet.org:443/locat-personalisat